The Beauty Playbook

Big Wins

CEO Picks

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The Beauty Creations Cosmetics Brand Awards & Recognitions

Highlighting Iconic Moments in Building the Beauty Creations Brand

Proudly Latina-Owned Forbes

On Beauty Creations Being a Stamp of LatinX Culture

Courage and Grit HOLA!

On Building a Multi-Million Dollar Company

Esmeralda Hernandez Entreprenista 100

On our CEO as 2025 Entreprenista 100 Winner

March 2026 Winner: Kiss Me Liquid Gel Tint People España

On the Icon, Kiss Me Liquid Gel Tint, Winning March 2026 Star Product (Independent Innovation Award)

Barbie x Beauty Creations: Most Favorite Collaboration Loop

On Barbie x Beauty Creations Licensing Collection Being a "Dream Come True" Collaboration

Quality in the Affordable Hola 100

On Knowing Your Customer and Catering to their Needs

Best Colorful Palettes Ipsy

On the Best Colorful Eyeshadow Palettes to Add to Your Vanity For When You Want to Stand Out

18 Fun Finds BuzzFeed

On Beauty Finds to Look Out For From Latin-Owned Brands

Nostalgic Makeup Billboard

On What to Shop from the Nostalgic Makeup of the Beauty Creations x Goosebumps Collab

The Pink Brand: Celebrating 10 Years of Beauty Creations Cosmetics Milestones

Grateful and Thriving! Pinnacle Moments of Beauty Creations

Proudly Latina-Owned Forbes

On Beauty Creations Being a Stamp of LatinX Culture

Courage and Grit HOLA!

On Building a Multi-Million Dollar Company

Esmeralda Hernandez Entreprenista 100

On our CEO as 2025 Entreprenista 100 Winner

March 2026 Winner: Kiss Me Liquid Gel Tint People España

On the Icon, Kiss Me Liquid Gel Tint, Winning March 2026 Star Product (Independent Innovation Award)

Barbie x Beauty Creations: Most Favorite Collaboration Loop

On Barbie x Beauty Creations Licensing Collection Being a "Dream Come True" Collaboration

Quality in the Affordable Hola 100

On Knowing Your Customer and Catering to their Needs

Best Colorful Palettes Ipsy

On the Best Colorful Eyeshadow Palettes to Add to Your Vanity For When You Want to Stand Out

18 Fun Finds BuzzFeed

On Beauty Finds to Look Out For From Latin-Owned Brands

Nostalgic Makeup Billboard

On What to Shop from the Nostalgic Makeup of the Beauty Creations x Goosebumps Collab

Best of the Best Products Most Loved

Spotlight On: All About You pH Lip Oil as the Best Lip Gloss of 2025 (Beauty Innovation Award)

Proudly Latina-Owned Forbes

On Beauty Creations Being a Stamp of LatinX Culture

Courage and Grit HOLA!

On Building a Multi-Million Dollar Company

Esmeralda Hernandez Entreprenista 100

On our CEO as 2025 Entreprenista 100 Winner

March 2026 Winner: Kiss Me Liquid Gel Tint People España

On the Icon, Kiss Me Liquid Gel Tint, Winning March 2026 Star Product (Independent Innovation Award)

Barbie x Beauty Creations: Most Favorite Collaboration Loop

On Barbie x Beauty Creations Licensing Collection Being a "Dream Come True" Collaboration

Quality in the Affordable Hola 100

On Knowing Your Customer and Catering to their Needs

Best Colorful Palettes Ipsy

On the Best Colorful Eyeshadow Palettes to Add to Your Vanity For When You Want to Stand Out

18 Fun Finds BuzzFeed

On Beauty Finds to Look Out For From Latin-Owned Brands

Nostalgic Makeup Billboard

On What to Shop from the Nostalgic Makeup of the Beauty Creations x Goosebumps Collab

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