Your cart

Your cart is empty

Get some extras
The Beauty Playbook

Big Wins

CEO Picks

Faves

The Beauty Creations Cosmetics Brand

Highlighting Iconic Moments in Building the Beauty Creations Brand

Proudly Latina-Owned

On Beauty Creations Being a Stamp of LatinX Culture

Courage and Grit

On Building a Multi-Million Dollar Company

Esmeralda Hernandez

On our CEO as 2025 Entreprenista 100 Winner

March 2026 Winner: Kiss Me Liquid Gel Tint

On the Icon, Kiss Me Liquid Gel Tint, Winning March 2026 Star Product (Independent Innovation Award)

Barbie x Beauty Creations: Most Favorite Collaboration

On Barbie x Beauty Creations Licensing Collection Being a "Dream Come True" Collaboration

Quality in the Affordable

On Knowing Your Customer and Catering to their Needs

Best Colorful Palettes

On the Best Colorful Eyeshadow Palettes to Add to Your Vanity For When You Want to Stand Out

18 Fun Finds

On Beauty Finds to Look Out For From Latin-Owned Brands

Nostalgic Makeup

On What to Shop from the Nostalgic Makeup of the Beauty Creations x Goosebumps Collab

The Pink Brand: Celebrating 10 Years of Beauty Creations Cosmetics

Grateful and Thriving! Pinnacle Moments of Beauty Creations

Proudly Latina-Owned

On Beauty Creations Being a Stamp of LatinX Culture

Courage and Grit

On Building a Multi-Million Dollar Company

Esmeralda Hernandez

On our CEO as 2025 Entreprenista 100 Winner

March 2026 Winner: Kiss Me Liquid Gel Tint

On the Icon, Kiss Me Liquid Gel Tint, Winning March 2026 Star Product (Independent Innovation Award)

Barbie x Beauty Creations: Most Favorite Collaboration

On Barbie x Beauty Creations Licensing Collection Being a "Dream Come True" Collaboration

Quality in the Affordable

On Knowing Your Customer and Catering to their Needs

Best Colorful Palettes

On the Best Colorful Eyeshadow Palettes to Add to Your Vanity For When You Want to Stand Out

18 Fun Finds

On Beauty Finds to Look Out For From Latin-Owned Brands

Nostalgic Makeup

On What to Shop from the Nostalgic Makeup of the Beauty Creations x Goosebumps Collab

Best of the Best

Spotlight On: All About You pH Lip Oil as the Best Lip Gloss of 2025 (Beauty Innovation Award)

Proudly Latina-Owned

On Beauty Creations Being a Stamp of LatinX Culture

Courage and Grit

On Building a Multi-Million Dollar Company

Esmeralda Hernandez

On our CEO as 2025 Entreprenista 100 Winner

March 2026 Winner: Kiss Me Liquid Gel Tint

On the Icon, Kiss Me Liquid Gel Tint, Winning March 2026 Star Product (Independent Innovation Award)

Barbie x Beauty Creations: Most Favorite Collaboration

On Barbie x Beauty Creations Licensing Collection Being a "Dream Come True" Collaboration

Quality in the Affordable

On Knowing Your Customer and Catering to their Needs

Best Colorful Palettes

On the Best Colorful Eyeshadow Palettes to Add to Your Vanity For When You Want to Stand Out

18 Fun Finds

On Beauty Finds to Look Out For From Latin-Owned Brands

Nostalgic Makeup

On What to Shop from the Nostalgic Makeup of the Beauty Creations x Goosebumps Collab

More Info