Our Story
From trends to our favorite influencers, our collections are inspired by all our BC Girls around us and in our lives. Developed exclusively in-house by a talented team of creators, Beauty Creations delivers products for every BC Girl, regardless of where she lives in the world or what her makeup style is like. A hot fire babe one day to no makeup looks the next, we know our BC Girl and we are here to fit every mood and look, so we make sure to always stay creating the latest and greatest for you.
Our Mission
As a female owned business, one of our priorities is instilling confidence in all of our BC BABES. We believe confidence is the best makeup; when you love and believe in yourself, others will follow. Creating a powerful group of individuals. Not only that they will look great when creating their own beauty while using our products but our mission to keep providing affordable luxury. Cosmetics accessible to all. We care about our customers and wish to provide them with the best products and customer service. We are committed to continuing to stay creative and innovative. Creating a diverse work environment that reflects the brand and what we believe in. Beauty Creations is committed to empowering and uplifting all boss babes.
How It All Started
Beauty Creations was founded in 2016, by Esmeralda Hernandez. She is the CEO, founder, innovator, and creator behind this fast growing beauty company, along with parent company Bebella Cosmetics. Growing up with a single parent mother her career began at a young age. Esmeralda started working with her mother at the swapmeets at age 12. By the time she was 15 years old she was running her business in the perfume and hair industry. She realized that her true passion was in beauty. Her years of being a Latina woman in business she saw that there was a market that was being neglected. Her experience of working at the swapmeets she saw that the demand for beauty at an affordable cost was being missed. Coming across people who had the same love for beauty but unable to afford luxury she cultivated a line that was created with quality, without breaking the bank. Beauty Creations was made to be a line as CEO, Esmeralda says “ selling her oranges to everyone” changing the market, by allowing Beauty Creations to be accessible to everyone.
What We Are About
We will continue to redefine the beauty industry one product at time through inspiration, creation and passion. Currently, our products are cruelty-free with a line expanding from Eyes, Lips, Face and Exclusive Collections. We want our BC Girls to feel inspired, and have the freedom to express their inner girl boss attitude. This is just the beginning for Beauty Creations, we hope you can enjoy this ride with us because we aren’t stopping.
A beauty brand created with passion by the woman herself Esmeralda Hernandez.
